Society of the Spectacle Chapter 1: Response



Throughout this chapter, he explores the meaning of separation and the role that modern technology has played in our alienation. We have become so far removed from the larger picture that we have become passive spectators to our own existence. This is another direct reference to Marx, he named this a false consciousness, stating that humans are objectified in their production, becoming disconnected from that which they produce, and the larger role it may play in economic prosperity.

26.

With the generalized separation of the worker and his products, every unitary view of accomplished activity and all direct personal communication among producers are lost. Accompanying the progress of accumulation of separate products and the concentration of the productive process, unity and communication become the exclusive attribute of the system's management. The success of the economic system of separation is the proletarianization of the world.

31.

The worker does not produce himself; he produces an independent power. The success of this production, its abundance, returns to the producer as an abundance of dispossession. All the time and space of his world become foreign to him with the accumulation of his alienated products. The spectacle is the map of this new world, a map which exactly covers its territory. The very powers which escaped us show themselves to us in all their force.
This contributes to the allure of the spectacle. As technology advances and humans become more and more responsible for everything we use and need, we simultaneously lose power because we are becoming disconnected from these systems.