He is sure to say that it is not by accident that our society is this way, and it is not a side effect of modern technology. But rather was carefully and specifically designed to be this way to feed our consumerist economy.
14.
The society which rests on modern industry is not accidentally or superficially spectacular, it is fundamentally spectaclist. In the spectacle, which is the image of the ruling economy, the goal is nothing, development everything. The spectacle aims at nothing other than itself.16.
The spectacle subjugates living men to itself to the extent that the economy has totally subjugated them. It is no more than the economy developing for itself. It is the true reflection of the production of things, and the false objectification of the producers.